The Problem
Users constantly lose track of information they've previously seen on their PC. Traditional search requires remembering exact file names, folder locations, or browser history — a model that breaks down as people work across dozens of apps and hundreds of documents daily. Microsoft needed a fundamentally new approach to personal computing memory.
The Approach
Led the expansion of Windows Recall from its initial Qualcomm-only launch to Intel and AMD devices, dramatically broadening accessibility. Partnered with Data Science to define model KPIs and launch gates, briefing senior leadership on readiness decisions. Designed and drove a grassroots GenAI dogfood program across 1,600 FTEs that achieved 80% adoption, validating novel features before public release. Drove global expansion into the EU and China, aligning with DMA/CTA regulatory and localization requirements.
The Outcome
Recall shipped as the flagship AI feature for Copilot+ PCs, announced at Microsoft Build — the biggest Windows launch in a decade. Expanding from Qualcomm-only to Intel and AMD unlocked 90% of the total addressable market. Global compliance work expanded TAM by 35%, reaching approximately 490M monthly active Windows users. The internal dogfood program became the model for validating GenAI features across the entire Windows organization.