Joel Duran
I build AI products people actually use.
From Microsoft to WebMD — I turn ambitious ideas into usable, trusted products.
Where I Add the Most Value
AI Product Definition
I help teams shape the right AI product before they overbuild — from problem framing and roadmap decisions to launch planning.
0 to 1 AI Launches
I take AI features from concept to shipped experience through research, scoping, UX collaboration, and launch execution.
Adoption & Product Growth
I improve how AI products are discovered, understood, and used — so they drive real engagement after launch.
Selected Work
AI Products I've Helped Ship
Windows Recall
AI-Powered Memory for Your PC
Took an AI-powered memory feature from single-chip prototype to 90% of the Windows market — reaching 490M users while navigating regulatory requirements across the EU and China.
90%
TAM Unlocked
490M MAU
Global Reach
80%
Dogfood Adoption
View case study
Microsoft Copilot
AI Assistant Entry Point Optimization
Drove a 15% engagement lift by optimizing how Copilot surfaces contextually relevant actions — then expanded it globally across 490M monthly active users.
+15%
Engagement Lift
+35%
TAM Expansion
490M MAU
Global Reach
View case study
Press
Interviews, Features & Mentions
I help teams define, launch, and grow AI products.
I bring experience across AI product strategy, launch execution, and product adoption — shaped by work at Microsoft and now WebMD.